PRIDE ROCK
Safari & Golf Resort
Bringing Africa’s Untamed Majesty into World-Class Luxury Resorts – Where Legacy and Lifestyle Converge.
We are endeavoring to establish Cape Lion Resorts, beginning with our flagship ‘Pride Rock’—a destination where five-star hospitality meets the rare re-emergence of the Cape Lion, offering investors a chance to back Africa’s next iconic luxury resort brand, complete with golf courses, safari living, and unforgettable experiences.
Join us at the ground floor—partner with Cape Lion Resorts to shape Africa’s next hospitality empire. Let’s discuss how you can be part of the Pride
Core Attractions
Wildlife-Integrated Golf Course (9 Phase 1 reduce capital cost, risk, and operating burden, though it will also reduce some revenue)
Luxury Clubhouse & Restaurant (with deck overlooking wildlife)
Chalet & Lodge-Style Accommodation (wood cabins, honeymoon suites, family units)
Safari Packages (partnering with Addo, Schotia, Shamwari, Lalibela, etc.)
Family Entertainment Zone (touch farm, kids’ play areas, swimming pools)
Wellness Retreat (spa, yoga deck, salon, relaxation therapies, Hiking Trails)
Adventure Activities (walking & biking trails, quad biking)
Diverse Revenue Streams
This project creates multiple year-round income channels that complement each other.
Golf & Resort Revenue
Green Fees – Daily golf play charges (locals + international tourists).
Memberships – Annual golf memberships for locals and expats.
Equipment Rental & Pro Shop – Golf clubs, carts, apparel, branded merchandise.
Driving Range & Golf Lessons – Extra revenue for practice facilities and coaching.
Corporate Golf Days & Tournaments – Sponsored events, high-profile competitions.
Hospitality & Food
Restaurant & Bar – Family-friendly dining, Sunday lunches, themed dinners.
Accommodation – Self-catering chalets, honeymoon lodges, safari packages.
Exclusive Villas – High-end units for private ownership or timeshare leasing.
Mobile Park / Caravan Park
Conferences & Events – Corporate retreats, team building, seminars.
Weddings & Private Functions – Destination weddings combining golf, wildlife, and safari.
Tourism & Safari Integration
Safari Tours – Partnered tours into Addo, Schotia, and other reserves. (Safari Brothers)
Combo Packages – “Stay & Play” (accommodation + golf + safari).
Day Visitor Packages – “Golf + Lunch + Safari Drive” for lodge guests in the area.
Collaborations with Local Lodges/Hotels – Bring their guests for golf days, dining, or spa.
Family & Lifestyle Add-Ons
Touch Farm & Kids’ Zone – Daily entry fees for children’s activities.
Adventure Trails – Guided walking, mountain biking, or quad bike routes.
Wellness Spa – Massages, facials, beauty salon, yoga retreats.
Swimming Pools & Day Passes – Revenue from locals for day access to facilities.
Cultural Experiences – Traditional dance evenings, African cuisine nights, storytelling.
Retail & Branding
Gift Shop – Branded wildlife golf apparel, African crafts, souvenirs.
Photography & Media Packages – Professional safari/golf photography for guests.
Merchandising – Branded golf balls, shirts, caps, and keepsakes.
Seasonal & Special Opportunities
Festivals & Events – Annual golf festival, food & wine weekends, music events.
Luxury Safari Camps – Seasonal pop-up glamping around golf or adventure trails.
Film & Media Location – The unique setting opens doors for documentaries, ads, and movies.
Why This Works
First-of-its-kind in the Eastern Cape – A wildlife-integrated golf & safari resort.
Tourism Hub Location – Surrounded by Addo, Schotia, Shamwari, Lalibela, and more.
Year-Round Business – Golf + accommodation + dining + safari ensures steady revenue.
Appeals to Multiple Markets – International tourists, local families, corporate clients, wedding parties, farmers & business communities.
High Scalability – Start with 9 holes, clubhouse, and chalets to expand to 18 holes, spa, villas, and full-scale resort over 5–10 years.
The Experience
Guests wake up in chalets overlooking a golf course where wildlife roam freely.
Families enjoy a morning safari while dad plays a round of golf.
Weddings where vows are exchanged against the backdrop of giraffes and antelope.
Corporate retreats with golf tournaments, fine dining, and safari excursions.
International golfers adding “Play in the Wild” to their bucket list.
This is not just another safari lodge or another golf course. This is a global tourism experience, rooted in South Africa’s wild beauty, designed for profitability, sustainability, and long-term growth.
Eastern Cape’s First Integrated Golf–Safari–Hospitality Destination
The Big Opportunity
Eastern Cape = fast-growing safari & tourism hub (Addo, Schotia, Kariega, Shamwari, Lalibela)
Nanaga = strategic tourism crossroads near N2/N10 & farm stall hub
Gap: No integrated golf + safari + events resort in the region
Underserved markets: international safari tourists, local families, corporate & wedding clients
The Problem
Safari lodges focus only on game drives: limited revenue & experience
Golf options are far away (Alexandria / PE) and not tied to safari tourism
Local communities and corporate/wedding demand are unmet
Market is fragmented; no central leisure hub
Our Solution
Phase 1: 9-hole golf course, 10 chalets, clubhouse/restaurant, wedding/conference hall, wildlife fencing
Phase 2–3: Expand to 18-hole course, 20+ chalets, luxury units, spa, larger event venue
Unique model: Golf + lodge + events + local integration
High-margin weddings/events anchor profitability; golf + lodging scale revenue
The Vision (5–10 Years)
Phase 1: Proof-of-concept with positive cash flow
Phase 2: Expand facilities, double revenue
Phase 3: Establish regional destination resort
Exit: Sale to international safari/hospitality operator OR refinance at higher valuation
Market Opportunity
400,000 visitors/year in Addo–Nanaga corridor
Rising international arrivals to Eastern Cape
Domestic market: weddings, conferences, golf, leisure travel
Safari lodges charge R7,000–R11,000 pppn, but mid-market integrated offering is underserved
Market Opportunity
400,000 visitors/year in Addo–Nanaga corridor
Rising international arrivals to Eastern Cape
Domestic market: weddings, conferences, golf, leisure travel
Safari lodges charge R7,000–R11,000 pppn, but mid-market integrated offering is underserved
Phase 1 Revenue Model (Pride Rock Resort)
(All estimates are conservative, rounded, and based on comparable African resort benchmarks)
1. Accommodation (Chalets & Lodges)
50 luxury units (avg. R3,500/night, 60% occupancy)
Annual revenue: R38M – R42M
2. Golf (Green Fees, Carts, Memberships)
Green fees (day visitors), member subscriptions, cart hire
Annual revenue: R12M – R15M
3. Restaurant & Food & Beverage (Clubhouse + Dining)
Breakfasts for guests, clubhouse dining, evening events, bar sales
Annual revenue: R18M – R22M
4. Weddings & Conferences
Midweek corporate events + high-season weddings (avg. 2/month @ R250K)
Annual revenue: R6M – R7M
5. Day Visitors & Experiences
Safari game drives, golf day passes, guided tours, padel court hire, family activities
Annual revenue: R8M – R10M
6. Caravan / Mobile Parking
30–40 spaces, avg. R400/night, 40% occupancy
Annual revenue: R3M – R4M
7. Other Income Streams
Pro shop (golf + resort merchandise): R2M
Bar (non-dining sales): R1.5M
Adventure trails / outdoor activities (biking, hiking permits, horseback): R2M
Farmers Market & Stage (weekend events, local vendors, music festivals): R2.5M
Subtotal: R8M
Total Phase 1 Conservative Revenue
~R93M – R108M / year
(with growth projections of 10–15% annually as occupancy, memberships, and brand awareness increase)
Additional Future Upside (Phase 2 & Beyond)
Branded Vacation Homes / Fractional Ownership – long-term, high-margin real estate sales.
Expanded Safari & Adventure Packages – overnight bush camps, balloon rides, helicopter safaris.
International Travel Partnerships – tie-ups with tour operators, Marriott/Hilton loyalty-type programs.
Eco-Luxury Add-Ons – solar retreats, wellness spas, yoga festivals.
Concerts & Seasonal Events – Pride Rock music festival, destination events with local & global artists.
Financial Snapshot
Land (500 ha): R15M
9-Hole Golf Course: R45M
Chalets & Lodge: R55M
Wildlife Fence & Stocking: R12M
Main Building: R25M
2x Padel Courts: R1.4M
IT Systems: R0.9M
Vehicles & Equipment: R5M
Farmers Market & Stage Expansion: R2.6M
Grand Entrance: R1
Tentet Accomodation: R3.5M
3Phased Electricity: R1.5M
500 kVA Silent Diesel Generator 3-Phased: R750K
Driving Range: R2M
Paving Parking and Road 3km: R16M
Staff Accomodation: R5.7M
Total CAPEX: R192,350,000
PEX of R192M is justified by projected Phase 1 revenues of R100M/year, delivering attractive payback within 3–5 years, with strong upside in expansion phases.
Investment Ask
PRIDE ROCK
Safari & Golf Resort
Total CAPEX Requirement:
R192,350,000 (USD 10M)
Total CAPEX Requirement:
~R192,350,000 (≈ USD 10M)
Equity Partnership: We are offering up to 40% equity in Cape Lion Resorts (Pride Rock flagship + rollout brand) in exchange for R192M total development capital.
Blended Structure (Preferred):
Investor Capital: R120M (Equity Stake 30%)
Debt Facility: R72M (secured against land + assets)
Projected Returns
Revenue Year 1–2 (conservative): R93M – R108M annually
EBITDA Margin (hospitality benchmark): 30–35% → R28M – R37M / year
Payback Period: 5 years (with upside to shorten via Phase 2 expansion)
Equity IRR Target: 18–22% (conservative base case)
Exit Options
Acquisition by major hospitality brand (Marriott, Hilton, Sun International, Accor)
Listing under an African Hospitality REIT
Investor buyout after 7–10 years with compounded returns
We invite strategic investors to be part of establishing Cape Lion Resorts, starting with Pride Rock — a flagship that merges luxury, wildlife, and Africa’s next iconic resort brand. Let’s explore how your capital can secure a stake in both land-backed assets and a scalable hospitality empire
Why This Works
Strategic Nanaga location at tourism hub
Multiple revenue streams de-risked investment
Phased rollout conservative base case, strong upside
First-of-its-kind concept in Eastern Cape no direct competition
Exit optionality (sale to safari group / PE / hospitality chain)
Meet the Team of Professionals
STRATEGIC ALLIANCE NETWORK
Founder / Operator: Safari guiding & tourism expertise
Local partners: Community integration & operational knowledge
Advisors: Golf architect, hospitality consultants
Add photos & bios to build credibility
Charl Hattingh
CEO
